Ooyala is a video platform that gives users total control and more options to manage their videos. Ooyala’s Backlot provides users with an easy way to publish videos online. The application also provides effective and innovative video analytics that allow users to understand where their content is being viewed and how it is viewed. This information is extremely valuable when making decisions for live and on demand videos. Ooyala’s Backlot also supports live streaming videos that include syndication controls, sharing features and analytics. Users can make their videos visible through mobile devices including iPhones, Blackberries, iPads and Android phones. Ooyala also offers PayWall integration that enables video content publishers to monetize and turn streaming video into revenue. Ooyala can handle many different tasks and help publishers take their business and videos to a new level.
Ooyala was founded in 2007 by Sean Knapp, Belsasar Lepe and Bismarck Lepe as an online video distribution and management solution. The company current includes locations in New York City and London, with headquarters in Mountain View, California. The Ooyala team includes Lead Engineer Belsasar Lepe, President of Product Bismarck Lepe, CEO Jay Fulcher, Senior Vice President of Corporate Development Chris Wong, Vice President of Finance Bryan Morris and President of Technology Sean Knapp.
In June 2012, Ooyala announced that received a funding of $35M From Australian Telco Giant Telstra.
Ooyala stands out by offering users so many options. The site is intended for professionals who want to get more out of their video offerings. Users can do almost anything with their videos, from gather data about viewer habits to monetizing through Ooyala’s PayWall. The application is actually many in one. Users can manage streaming video and find ways to improve their videos and how they market them.
The Ooyala website looks compliments its functionality with a very professional design. The sleek Ooyala logo is highlighted by color dots positioned between each silver letter. A black background provides an eye-catching contrast, along with stylish purple elements. Five grey navigational buttons allow users to find their way around while hints of pleasant blue create a perfect balance of color throughout the site.
A new user can give Ooyala a try by clicking on the black and blue “Free Trial” button at the top, right hand corner of the homepage. The free trial from can be found along the left hand side. The form requires a first and last name, email address, phone number, password, company name and what type of company the user belongs to. An optional field is available for a promotion code if the user has one. Another button along the right hand side can be selected to request a sales contact.
Ooyala offers its users three membership options to choose from. The first is a Standard package that includes content management, content ingest features, video transcoding for browser delivery, content sharing and content scheduling along with many other features for around $500 per month. The Professional membership upgrades to include Facebook sharing, video SEO, live streaming, remove assets and much more. The high end Enterprise membership is intended for companies with large quantities of content in need of a broader syndication opportunity. Both the Enterprise and Professional memberships require contact with a sales person to receive a customized quote.
Ooyala is intended for professionals who need a better way to manage video content. The site includes numerous features that can help publishers make more money and gain more exposure for their content.